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I'm starting a new business?!


I know, I know; something else to add to my long list of things to keep on top of and do? I must be mad right?! Some of you may think that but actually, I am so friggin' excited!!

A couple of months ago I was sat just, you know, thinking; and I came up with this idea for a business. Something completely different to anything I have ever done.
The idea originally came to me when I saw an advert on social media for something similar but I quickly shrugged it off because at the time, I didn't think it would be worth it. I didn't think I could make it work because I have no experience in this area of business at all.
​The idea was to start my own subscription box service.
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Starting a completely new business isn't something I really envisaged doing so soon after taking the rains of my own work-life. It was actually only 3 months ago that I dove head first into personal training and blogging full-time so maybe I'm a little bit mad to add something new to my work, especially when I'm still continuing to build my other parts of my business but; you've got to just grab opportunities when they present themselves right?!

The idea

When the idea of starting a subscription box came to me, it wasn't the idea and box that I have now. Originally I wanted to create quite a niche box, something aimed at and for bloggers. A box where each month bloggers would receive some helpful and fun items to help them with their blogging journey. After jotting down a few ideas and doing some research, another idea presented itself to me. What if instead of aiming the box at a particular niche, I could create something that everyone could enjoy? Something with variety and something different.
Again after some quick googling and research the idea of Wonder Box UK was put to paper and ideas flowed. I came up with so many ideas for different themes within the first 30 minutes; enough to last the next two years! I knew I was on to something here and so, planning commenced.
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the box

After LOTS of research around boxes, posting, packaging and general set-up costs I came up with some rough figures and realised that actually, this can be done and it's not going to be all that difficult to set up!

I wanted to have a box that a) isn't going to cost too much to buy b) isn't going to cost a fortune to post c) doesn't require to be packaged in another box to send and d) is good quality and durable. The other thing I wanted was to use recyclable packaging. 
The boxes and the packaging within the box are all 100% recyclable which is perfect and actually overhead costs for the boxes are pretty good, which is obviously great. The smaller the outgoing and costs of this equals a lower cost to customers. 

the aim of the game

To keep this not too lengthy, Wonder Box UK is a subscription box with a difference. Expect variety to your doors each month. 
A different edition is created, products are sourced to match said edition and then sent out to all of the lovely subscribers. There are 3, 6 and 12 month subscription options or you can purchase a one-off box to see what you think. Every month there will be the option to buy an individual box if you wish and I am also planning some Special Editions at a couple of key times in the year- this part is still in the planning phase.

Every month 6 items will be packed into the boxes and sent off on the 10th of each month to everyone who has subscribed or purchased. Most items will be sample sized to fit in the box but there will be full-sized items sometimes too! Remember, it's not about beauty, fitness, health, food or anything particular; it's about variety :)
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Wonder Box UK has officially launched and orders are now being taken over on the website here. 

Amie xx
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​ABOUT ME​

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THE GIRL BEHIND FITNESS FORSTER

My name is Amie and I am the face behind Fitness Forster.
I am a freelance recipe developer, content creator and qualified personal trainer. I developed this website to share my passion for healthy recipes, fitness and travel.

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